Digital Marketing Success for CRO’s
An introduction to creating strategic, targeted, and measurable online campaigns
Today’s social and technology environment is turning traditional marketing for CROs on its head. Instead of telling the customer what to think, you need to find out what they already think and go from there, continually adjusting your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm requiring an adept use of analytical tools.
The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This seminar demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.
Experienced marketing executives from Allurdata (a noted healthcare analytics company from Denver) and Mentus (San Diego’s most experienced biotech marketing firm) will provide insight on how to rapidly respond to change in consumer behavior with brand evolution and positioning with a digital marketing strategy.
Learn about Brand Staging utilizing your brand image and messaging. Determine the Data Model best suited to your objectives, and then tune it to the most effective consumer and business response.
Analytics Panelist – Allurdata – Bob Durham, President
Brand Panelist – Mentus – Guy Iannuzzi, President
Please register here: https://www.biocom.org/s/EventDetail?event=September-CRO